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10 Reasons Your Business Needs Digital Marketing

Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Even top-performing small and mid-sized companies are finding better competition, improved best practices, and increased engagement through digital marketing.

Contrary to popular belief, the digital marketing playing field is not limited to big corporations. Regardless of size, industry or geography, digital is a necessity for growth and business innovation today and beyond.

1. Digital Marketing Costs Less

Traditional marketing campaigns, including print and television, cost more thanks to pricey resources and the difficulty of tracking ROI. Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on campaigns.

2. Small Businesses are More Competitive

Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. While companies with larger budgets can spend more on paid ads and software, digital marketing helps even the playing field.  SMBs have more opportunities to compete, improve brand awareness, and build an audience in the current digital climate than ever before.

3. Mobile Marketing Increases Engagement

Did you know many people don’t even own desktop computers anymore? Mobile marketing opens up a world of opportunities for increased engagement, from creating a more personalized user experience to reaching new users. According to Global Web Index, more than 80% of internet users own a smartphone, and 90% of the time spent on their smartphone is devoted to apps. Mobile marketing—from email and social ad design to SEO to branded apps—allows you to reach users in their native environment.

4. Analytics Improve Business Models

Measuring digital analytics helps companies make informed decisions about where to invest their resources, improving efficiency. Gathering numbers for traditional marketing channels is a manual process, while most digital platforms, including social media and marketing automation, have built-in analytics dashboards with all of the data automatically available. These analytics dashboards provide easy visuals that map the customer journey from start to finish.

5. Digital Delivers Personalized Attention

Tech-savvy marketers have led customers and buyers to expect individual, personalized attention. Click To Tweet Digital marketing eliminates the old “one size fits all” approach to marketing by giving companies better insight into their audience with advanced segmentation. Using results from customer behavior tracking to personalize outreach creates the ideal customer experience. A better customer experience means increased trustworthiness and loyalty, more closed accounts, and a growing team of brand advocates.

6. Marketing Automation Lets You Grow Bigger Than Ever

Many simple, routine marketing tasks—including reporting—can be automated with a robust marketing automation platform. This allows managers and marketing teams to focus on creating effective strategies and measuring meaningful analytics. These systems let marketing
and sales teams focus on their expertise, and optimizing strategies, without wasting resources on smaller tasks.

7. Email Marketing Still Communicates Best

A good digital marketing strategy should cater to the audience’s preferences. Most people, 72%, in fact, prefer to hear from brands via email, thus making a strong case for an engaging email marketing strategy. Email marketing puts targeted messaging right in front of customers and potential customers. Using an email marketing platform with an automated trigger to send emails based on customer activity, thus allowing you to send more personalized, relevant content to your consumers.

8. Social Media Builds Trust

A referral from a friend instantly makes a company seem more trustworthy to potential customers. Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust.

9. SEO Puts Your Brand Where The Audience Can Find It

Everyone uses Google. In fact, 81% of B2B purchase cycles begin with a web search. That may be why search engine optimization (SEO) has the best ROI of any digital marketing channel. With SEO, the goal is to reach the first page of the search results for terms related to a company’s website and service offerings.  A solid SEO strategy will improve a company’s Google ranking, increase visibility in search results, and drive more customers to a company’s website as a result.

10. Meet Business Goals with Digital Marketing

The path to reaching business goals and finding success is through a strong digital marketing strategy. Better cost efficiency, more informed business decisions based on real-time data and building on customer trust are just a few of the advantages of digital marketing. If you are still on the fence about whether you need digital marketing, take a quick look at a task many small business owners do manually. For example, manual email marketing is time-consuming and it may seem on the surface that the effort is not worth the return. However, with an email marketing platform, your marketing campaigns can be mostly, if not completely, automated. Furthermore, you can set behavioral triggers to send customized, relevant content to your customers and prospects.

Think of what you can do with the time you save as a result of an automated email marketing campaign that is designed to nudge your customers through the sales cycle. You won’t need to guess if someone is ready to buy – you will already know based on the analytic data provided by the email platform. Specifically, you can make more informed decisions regarding how you move forward with a client.

So, do yourself and your business a favor – make digital marketing part of your business plan for 2019 and beyond.

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